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Strategic brand management for b2b markets : a road map for organizational transformation

Strategic brand management for b2b markets : a road map for organizational transformation by Sharad Sarin - New Delhi: Sage Publications India Pvt. Ltd. 2010 - xix, 262p., ind., ref. 22 cm x 14 cm

ISBN: 9788132105220

Subjects--Topical Terms:
brand communications
brand name products management
branding
branding India
creating corporate brands
future challenges
holistic brand management
management India
product management
thinking about B2B brands

Dewey Class. No.: 658.827 / SAR

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