Customer in the boardroom? : crafting customer-based business strategy
Bijapurkar, Rama
Customer in the boardroom? : crafting customer-based business strategy by Rama Bijapurkar - New Delhi: Sage Publications India Pvt. Ltd. 2012 - xxii, 232p., app., bib., ind. 25 cm x 17 cm
9788132106357
compete decision
consumer insight for shaping business strategy
customer based business strategy framework
customer relations
designing the value package
management
science and art of strategic business-market segmentation
strategic planning
thinking about business strategy
value delivery system
658.4012 / BIJ
Customer in the boardroom? : crafting customer-based business strategy by Rama Bijapurkar - New Delhi: Sage Publications India Pvt. Ltd. 2012 - xxii, 232p., app., bib., ind. 25 cm x 17 cm
9788132106357
compete decision
consumer insight for shaping business strategy
customer based business strategy framework
customer relations
designing the value package
management
science and art of strategic business-market segmentation
strategic planning
thinking about business strategy
value delivery system
658.4012 / BIJ