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The new york times guide to marketing

Murphy, Jamie

The new york times guide to marketing by Jamie Murphy and Edward J. Forrest - Australia: South Western College Publishing 2001 - vii, 111p. 23 cm x 19 cm

ISBN: 0324041829

Subjects--Topical Terms:
consumer behaviour
environment
market segmentation
marketing
marketing management
marketing mix
online service
research

Dewey Class. No.: 658.8 / MUR

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