The IBM way : insights into the world's most successful marketing organization
Rodgers, F. G. Buck
The IBM way : insights into the world's most successful marketing organization by F. G. Buck Rodgers, with Robert L. Shook - New York: Harper and Row Publishers 1986 - xiv, 235p., app., ind. 24 cm x 17 cm
0060155221
building a superior marketing organisation
case studies
computers
creating a totally sales-oriented environment everybody sells
electronic office machines
entrepreneurial spirit
future oriented marketing
leadership
marketing
responsive to the customer
service
solution minded selling
338.7610040973 / ROD
The IBM way : insights into the world's most successful marketing organization by F. G. Buck Rodgers, with Robert L. Shook - New York: Harper and Row Publishers 1986 - xiv, 235p., app., ind. 24 cm x 17 cm
0060155221
building a superior marketing organisation
case studies
computers
creating a totally sales-oriented environment everybody sells
electronic office machines
entrepreneurial spirit
future oriented marketing
leadership
marketing
responsive to the customer
service
solution minded selling
338.7610040973 / ROD