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Strategy electronic marketing : managing e-business

Kleindl, Brad A.

Strategy electronic marketing : managing e-business by Brad A. Kleindl - Australia: South Western College Publishing 2000 - xxi, 342p., glos., ind. 24 cm x 21 cm

ISBN: 0324072643

Subjects--Topical Terms:
communication
database marketing
e business
ethical environments
information collection
telemarketing
value strategies

Dewey Class. No.: 658.84 / KLE

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