Marketing : a critical textbook

Marketing : a critical textbook by Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren and Mark Tadajewski - New Delhi: SAGE Publications India Pvt. Ltd. 2012 - xiii, 245p., glos., ind. 24 cm x 16 cm

9788132110408


analysing marketing discourse
business to business
case studies
consumer rights
consumer society
consumer surveillance
globalisation and ethics
marketing
marketing history

658.8 / MAR
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