Marketing : a critical textbook
Marketing : a critical textbook
by Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren and Mark Tadajewski
- New Delhi: SAGE Publications India Pvt. Ltd. 2012
- xiii, 245p., glos., ind. 24 cm x 16 cm
9788132110408
analysing marketing discourse
business to business
case studies
consumer rights
consumer society
consumer surveillance
globalisation and ethics
marketing
marketing history
658.8 / MAR
9788132110408
analysing marketing discourse
business to business
case studies
consumer rights
consumer society
consumer surveillance
globalisation and ethics
marketing
marketing history
658.8 / MAR