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Understanding India : cultural influences on Indian television commercials

Chattopadhyay, Rohitashya

Understanding India : cultural influences on Indian television commercials by Rohitashya Chattopadhyay - New Delhi: Sage Publications India Pvt Ltd 2014 - xi, 175p., glos., bib., ind. 23 cm x 15 cm

ISBN: 9788132113928

Subjects--Topical Terms:
commercial
consuming India
counsumer socialization
feminine
feminine India
India
mutual fund
Reebok
Tata Indicom
television advertising

Dewey Class. No.: 659.1430954 / CHA

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