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The definitive book of branding

Kompella, Kartikeya (ed.)

The definitive book of branding - New Delhi: Sage Publications India Pvt. Ltd., 2014. - xx, 408p., ind. 24 cm x 16 cm

ISBN: 9788132117735

Subjects--Topical Terms:
brand valuation
branding
branding beyond marketing
co-branding
employer brand management
EVP
globalization economic aspects
innovation
Marcus and Nurius
marketing
passion brands

Dewey Class. No.: 658.827 / DEF

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