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The Maruti story : how a public sector company put India on wheels

Bhargava, R. C.

The Maruti story : how a public sector company put India on wheels by R. C. Bhargava with Seetha - Noida: HaraperCollins Publishers 2010 - xxi, 383p., ind. 22 cm x 14 cm

ISBN: 9788172237806

Subjects--Topical Terms:
assembling a dream
bumpy ride
capturing the market
customer culture
Maruti
people challenge

Dewey Class. No.: 338.473805 / BHA

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