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Marketing to rural consumers : understanding and tapping the rural market potential

Velayudhan, Sanal Kumar (ed.)

Marketing to rural consumers : understanding and tapping the rural market potential - New Delhi: Excel Books, 2009. - vii, 365p. 24 cm x 18 cm

ISBN: 9788174467201

Subjects--Topical Terms:
farm produce marketing
farmers as consumers
India
Rural development

Dewey Class. No.: 338.10954 / MAR

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