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Commonsense direct and digital marketing

Bird, Drayton

Commonsense direct and digital marketing by Drayton Bird - 5th ed. - New Delhi: Kogan Page India Pvt. Ltd. 2008 - viii, 434p., ind. 24 cm x 19 cm

ISBN: 9788175543720

Subjects--Topical Terms:
client and agency
customer is changing
digital marketing
direct marketing
media
positioning
testing versus research

Dewey Class. No.: 658.84 / BIR

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