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Managing customer value : one stage at a time

Soman, Dilip

Managing customer value : one stage at a time by Dilip Soman and Sara N-Marandi - New Delhi: Cambridge University Press India Pvt. Ltd. 2011 - xii, 401p. 23 cm x 15 cm

ISBN: 9788175967977

Subjects--Topical Terms:
case studies
customer intelligence
customer psychology
customer value
customer value chain
decomposing metrics
harnessing customer intelligence
loyalty
pricing

Dewey Class. No.: 658 / SOM

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