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Marketing of services : quality dimensions

Gupta, Garima

Marketing of services : quality dimensions by Garima Gupta - New Delhi: New Century Publications 2011 - xvii, 206p., ind., bib. 23 cm x 14 cm

ISBN: 9788177082562

Subjects--Topical Terms:
banking
empirical validation of the service quality construct
fast food restaurants
hospital
quality in marketing of services
related constructs
service quality
service quality

Dewey Class. No.: 658.8 / GUP

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