Normal view MARC view ISBD view

Advertising and brand building : principles and case studies

Pongiannan, K.

Advertising and brand building : principles and case studies by K. Pongiannan - New Delhi: New Century Publications 2012 - xii, 194p., ind. 23 cm x 14 cm

ISBN: 9788177083156

Subjects--Topical Terms:
brand equity
case studies
celebrity advertising
consumer behaviour
CRM
customer satisfaction
Nepal
perference
sensory branding in marketing
service quality
small and medium enterprises
television advertising

Dewey Class. No.: 659.1 / PON

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)