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Strategy retail management

Srinivasan, Srini R.

Strategy retail management by Srini R. Srinivasan - New Delhi: Biztantra 2010 - xix, 364p., red., glos., 24 cm x 19 cm

ISBN: 9788177226706

Subjects--Topical Terms:
branding and private labels
consumer behaviour
e tailing
financial management
franchising management
green retailing
IMC in retail
luxury retailing
marketing strategy
merchandising management
pricing strategy
retail marketing
rural retailing
store location and layout
visual merchandising

Dewey Class. No.: 658.87 / SRI

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