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Effective advertising : understanding when, how, and why advertising works

Tellis, Gerad J.

Effective advertising : understanding when, how, and why advertising works by Gerard J. Tellis - New Delhi: Sage Publication India 2004 - 201p., ind. 24 cm x 16 cm

ISBN: 9788178293707

Subjects--Topical Terms:
advertising
attitudes
consumers
management
marketing
research

Dewey Class. No.: 659.1 / TEL

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