Sales and distribution management : an Indian perspective

Venugopal, Pingali

Sales and distribution management : an Indian perspective by Pingali Venugopal - New Delhi: Response Books 2008 - 330p., app., ref., ind. 24 cm x 18 cm

9788178298481


channel management
goods
India
management
marketing channels
operational decisions
physical distribution
retail environment
sales management
strategic decisions

658.81 / VEN
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