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International retail marketing strategies

Ramakishen, Y.

International retail marketing strategies by Ramkishen Y. - Mumbai: Jaico Pubshing House 2010 - xii, 360p., glos. 24 cm x 19 cm

ISBN: 9788179929803

Subjects--Topical Terms:
branding and private lables
business to business
case studies
category management
communication
CRM in retail
franchising
human resource management (HRM)
location and layout
marketing channels
marketing environment
merchandising
pricing strategy
research
retail marketing
retail mix
retail organisation
rural retailing
store operations
supply chain
visual merchandising

Dewey Class. No.: 658.87 / RAM

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