Consumer behaviour and promotional strategies
Rameshwaran, B.
Consumer behaviour and promotional strategies by B. Rameshwaran - Delhi: Serials Publications 2011 - xii, 261p., bib. 22 cm x 15 cm
9788183874403
automobile industry
compact cars
consumer behavior
India
Kerala
marketing
purchasing
658.8343 / RAM
Consumer behaviour and promotional strategies by B. Rameshwaran - Delhi: Serials Publications 2011 - xii, 261p., bib. 22 cm x 15 cm
9788183874403
automobile industry
compact cars
consumer behavior
India
Kerala
marketing
purchasing
658.8343 / RAM