Marketing : an introductory text
Michael J. Baker
Marketing : an introductory text by Michael J. Baker - London: Macmillan Education Ltd. 1985 - xiii, 503p., app., ind. 23 cm x 16 cm
0333397355
advertising
consumer behaviour
consumer goods
demand
industrial goods
maketing concept
market segmentation
marketing communication
marketing planning
marketing research
merchandising
organisational buying behaviour
packaging
price policy
pricing
product policy
raw materials
sales promotion
selling
supply
658 / BAK
Marketing : an introductory text by Michael J. Baker - London: Macmillan Education Ltd. 1985 - xiii, 503p., app., ind. 23 cm x 16 cm
0333397355
advertising
consumer behaviour
consumer goods
demand
industrial goods
maketing concept
market segmentation
marketing communication
marketing planning
marketing research
merchandising
organisational buying behaviour
packaging
price policy
pricing
product policy
raw materials
sales promotion
selling
supply
658 / BAK