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Macmillan dictionary of marketing and advertising

Baker, Michael J.

Macmillan dictionary of marketing and advertising by Michael J. Baker - 2nd ed. - London: Macmillan Press Ltd. 1992 - xxiii, 271p. 23 cm x 15 cm

ISBN: 0333516052

Subjects--Topical Terms:
advertising
dictionary
marketing

Dewey Class. No.: 658.803 / BAK

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