Brand Power

Stobart, Paul (ed.)

Brand Power - Hampshire: The Macmillan Press Ltd. 1994 - xv, 255p., fig., illus. 24 cm x 16 cm

0333570138


adding brand value
assessing brand value
automotive industry
brand power
creating brand
culture business in Japan
franchising
future
importance
management of global brands
market perceived quality
protecting power brands
retailing
Scandinavian experience
strategy
structure

658.827 / BRA
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