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Mass communications and media studies : masscommedia

Chunawalla, S. A.

Mass communications and media studies : masscommedia by S. A. Chunawalla - 1st ed. - Mumbai: Himalaya Publishing House Pvt. Ltd 2010 - 548 p. 24 cm x 18 cm

ISBN: 9788184886207

Subjects--Topical Terms:
electronic media
internet
marketing research
mass communication
media
media personalities
media planning
media selection
media strategy
non-traditional media
print media
public relation
transit media

Dewey Class. No.: 302.23 / CHU

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