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Building brands directly : creating business value from customer relationships

Pearson, Stewart

Building brands directly : creating business value from customer relationships by Stewart Pearson - NLondon: McMillan Press Ltd. 1996 - xvi,431p., ind. 24 cm x 16 cm

ISBN: 0333639073

Subjects--Topical Terms:
action plans
advertising
applications
brand loyalty
building consumer brand
customer behaviour
customers
data driven marketing
investments
mail
marketing strategy for brand
palnning
relationship building
retail brands
skills
strategy
succesful business models
time change
value form brand

Dewey Class. No.: 658.827 / PEA

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