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Understanding the consumer : a psychological approach

Statt, David A.

Understanding the consumer : a psychological approach by David A. Statt - London: McMillan Press Ltd. 1997 - xvi, 332p., ref., ind. 23 cm x 16 cm

ISBN: 0333660633

Subjects--Topical Terms:
approaching decision
attitudes
communication and persuasion
consumer
consumer awareness
consumer decision making
consumerism
cultural
family influences
innovations
learning
market segmentation
motivation
new products
organising as purchaser
personality
social class
social perspective

Dewey Class. No.: 658.83 / STA

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