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The world's greatest brands

Kochan, Nicholas (ed.)

The world's greatest brands - Basingstoke: Macmillan Press Ltd. 1996 - xxviii, 188p. 26 cm x 23

ISBN: 0333664191

Subjects--Topical Terms:
assessing the world's greatest brands
brands by sector
brands for the next century
breadth
depth
future needs
length
origins of branding
top 100 brands
values
visions
weight

Dewey Class. No.: 658.827 / WOR

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