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The corporate brand

Ind, Nicholas

The corporate brand by Nicholas Ind - Londoan: MacMillan Press Ltd 1997 - xi, 184p., bib., ind. 24 cm x 16 cm

ISBN: 0333674723

Subjects--Topical Terms:
branding model
communications strategy
corporate environment
corporate strategy
corporte brand
financial audiences
global brand
strategic alliances

Dewey Class. No.: 659.28 / IND

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