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Trademarks

Blackett, Tom

Trademarks by Tom Blackett - London: Macmillan Press Ltd. 1998 - xiv, 130p., app., glos., ind. 24 cm x 16 cm

ISBN: 0333725883

Subjects--Topical Terms:
brand name
brand name strategy
brand value
branding
comparative advertising
consumer testing
creative techniques
exploring brands
franchising
litigation
protect trademarks
role of advertising agencies
trademark

Dewey Class. No.: 341.7588 / BLA

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