Normal view MARC view ISBD view

Consumer behavior in Asia

Sch�tte, Hellmut

Consumer behavior in Asia by Hellmut Sch�tte with Deanna Ciarlante - New York: Palgrave Macmillan 1999 - xii, 275p., app., ref.ind. 24 cm x 16 cm

ISBN: 0333736257

Subjects--Topical Terms:
advertising
Asia
case studies
consumer behavior
consumers attitudes
cross culture perspective
distribution
family orientation
market segmentation
market surveys
marketing
marketing mix
motivation and needs
post purchase behaviour
pricing
religious tradinings
sales and service
segmentation

Dewey Class. No.: 658.8342 / SCH

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)