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New developments and approaches in consumer behaviour research

Balderjahn, Ingo (ed.)

New developments and approaches in consumer behaviour research - London: MacMillan Press Ltd. 1998 - x, 343p. 25 cm x 17 cm

ISBN: 0333739078

Subjects--Topical Terms:
affect
communication
consumer behaviour research
consumer values
cross cultural
decision processes
environmental aspects
information behaviour
lifestyle
motivation
personality
qualitative methods
social beliefs
social meaning consumption

Dewey Class. No.: 658.8342 / NEW

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