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Semiotics marketing and communication : beneath the signs, the strategies

Floch, Jean-Marie

Semiotics marketing and communication : beneath the signs, the strategies by Jean-Marie Floch with a foreword by John F. Sherry - New York: Palgrave 2001 - xii, 225p., notes, bib., ind. 23 cm x 15 cm - International marketing series .

ISBN: 033376014X

Subjects--Topical Terms:
automotive advertising
beyond the text
communication
consumer value systems
daydreamer
France
hypermarket
IBM and Apple's logo centrism
marketing
pharmaceutical
semiotics

Dewey Class. No.: 658.802 / FLO

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