Impact : Case studies in marketing effectiveness ; Winning case from SPJIMR marketing impact awards 2004 to 2013 (with CD)

Sharma, Ashita Aggarwal (ed.)

Impact : Case studies in marketing effectiveness ; Winning case from SPJIMR marketing impact awards 2004 to 2013 (with CD) - Mumbai: S. P. Jain Institute of Manegement and Research, 2014. - xiii, 224p. 24 cm x 17 cm

9788192271934


Appolo clinic
Bank of Baroda
case studies
cost effectiveness
four fountains spa
Mahindra and Mahindra
marketing
Maruti suzuki
Motorola
Tata docomo
Tata steel

658.8 / CAS
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