Brand medicine : the role of branding in the pharmaceutical industry
Blackett, Tom (ed.)
Brand medicine : the role of branding in the pharmaceutical industry - New York: Palgrave, 2001. - xxvi, 308p., app., ind. 24 cm x 16 cm
0333930983
advertising
Asia
brand building
brand choice
brand name products
clinical development
direct ot customer branding
drugs
Europe
generic name
government view
marketing
nutraceuticals
OTC
packaging design
pharmaceutical industry
positioning
public relations
USA
658.827 / BRA
Brand medicine : the role of branding in the pharmaceutical industry - New York: Palgrave, 2001. - xxvi, 308p., app., ind. 24 cm x 16 cm
0333930983
advertising
Asia
brand building
brand choice
brand name products
clinical development
direct ot customer branding
drugs
Europe
generic name
government view
marketing
nutraceuticals
OTC
packaging design
pharmaceutical industry
positioning
public relations
USA
658.827 / BRA