Retail marketing
Quix, Frank
Retail marketing by Frank Quix and R. P. van der Kind - 1st ed. - Groningen, Houten: Noordhoff Uitgevers 2014 - 575p., ind. 24 cm x 17 cm
9789001807924
communication methods
competitor analysis
control
environmental exploration
Europe
goods
international perspective
location
market share
marketing
online and offline
personnel
physical distribution
presentation
price
products
profitability
promotion
retail
sales concept
strategic process
SWOT
target
trends 2020
658.87 / QUI
Retail marketing by Frank Quix and R. P. van der Kind - 1st ed. - Groningen, Houten: Noordhoff Uitgevers 2014 - 575p., ind. 24 cm x 17 cm
9789001807924
communication methods
competitor analysis
control
environmental exploration
Europe
goods
international perspective
location
market share
marketing
online and offline
personnel
physical distribution
presentation
price
products
profitability
promotion
retail
sales concept
strategic process
SWOT
target
trends 2020
658.87 / QUI