The strategy and tactics of pricing : a guide to profitable decision making

Nagle, Thomas T.

The strategy and tactics of pricing : a guide to profitable decision making by Thomas T. Nagle, John Hogan and Joseph Zale - 5th ed. - New Delhi: Pearson Education 2015 - 314p., ind. 23 cm x 15 cm

9789332536548


competition
costs
decision making
ethics and law
financial analysis
marketing
price level
price structure
pricing
pricing policy
strategic pricing
value communication
value creation

658.816 / NAG
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