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Marketing of high-technology products and innovations

Mohr, Jakki J.

Marketing of high-technology products and innovations by Jakki J Mohr, Sanjit Sengupta and Stanley Slater - 3rd ed. - New Delhi: Pearson Education 2015 - 542p., ind. 25 cm x 20 cm

ISBN: 9789332536623

Subjects--Topical Terms:
high technology industries
marketing

Dewey Class. No.: 658.8 / MOH

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