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Marketing financial services

Pezzullo, Mary Ann

Marketing financial services by Mary Ann Pezzullo - New Delhi: Macmillan India Ltd. 1998 - xiii, 408p., glos., ind. 28 cm x 22 cm

ISBN: 0333932749

Subjects--Topical Terms:
bank marketing
case study
financial services industry
marketing
marketing information system
marketing research
pricing
product strategy
promotion
public relations and communication
stretegic marketing
understanding the market

Dewey Class. No.: 332.10688 / PEZ

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