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Rural marketing

Kashyap, Pradeep

Rural marketing by Pradeep Kashyap and foreword by Jagdish N. Sheth - 3rd ed. - New Delhi: Pearson 2016 - xxv, 318p., notes., ind. 28 cm x 22 cm

ISBN: 9789332543607

Subjects--Topical Terms:
communication strategies
consumer behaviour
distribution
future of rural marketing
market research
pricing strategy
product strategy
role of government
rural marketing environment
small towns
targeting, segmenting and positioning

Dewey Class. No.: 658.81734 / KAS

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