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Marketing metrics : the manager's guide to measuring marketing performance

Marketing metrics : the manager's guide to measuring marketing performance by Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein - 3rd ed. - Uttar Pradesh: Pearson India 2016 - xv, 439p., bib., note., ind. 24 cm x 18 cm

ISBN: 9789332578050

Subjects--Topical Terms:
marketing
marketing research
mathematical models
performance
statistics

Dewey Class. No.: 658.83 / MAR

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