Normal view MARC view ISBD view

Marketing management : planning, implementation and control : global perspective Indian context

Ramaswamy, V.S.

Marketing management : planning, implementation and control : global perspective Indian context by V S Ramaswamy and S Namakumari - 3rd ed. - New Delhi: Macmillan India Ltd 2002 - xxxv, 748., bib., ind. 27 cm x 21 cm

ISBN: 0333937198

Subjects--Topical Terms:
analysing industry and competition
buyer behiviour
communication
developing marketing strategy
distribution
environment
India
Indian consumer
management
managing product
marketing
pricing and promotion
process
rural marketing

Dewey Class. No.: 658.8 / RAM

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)