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The making of advertising

Ghosal, Subhas

The making of advertising by Subhas Ghosal - New Delhi: Macmillan India Ltd. 2002 - xvii, 400p. 25 cm x 18 cm

ISBN: 0333939166

Subjects--Topical Terms:
advertising agencies
advertising strategy
clients agency relationship
succession planning in advertising agency

Dewey Class. No.: 659 / GHO

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