The origin of brands: Discover the natural laws of product innovation and business survival

Ries, Al

The origin of brands: Discover the natural laws of product innovation and business survival - 1st ed. - New York: Harper Collins Publishers Inc. 2004 - x, 308p., ind. 22 cm x 15 cm

0060570148


bad ideas never die
brand name products
divide and future
high tech brand
low tech brand
management
marketing
new products
predicting the future

658.827 / RIE
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