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E-shock : the new rules e-strategies for retailers and manufacturers

Kare-Silver, Michael De

E-shock : the new rules e-strategies for retailers and manufacturers by Michael De Kare-Silver - New York: Palgrave 2001 - xiv, 335p., app., ind. 23 cm x 16 cm

ISBN: 0333946014

Subjects--Topical Terms:
business enterprises
computer networks
consumer trends
electronic commerce
electronic selling
internet marketing
marketing imperatives
retailers
shopping
world wide web

Dewey Class. No.: 658.84 / KAR

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