Responsive healthcare : marketing for a public service
Sheaff, Rod
Responsive healthcare : marketing for a public service by Rod Sheaff - Buckingham: Open University Press 2002 - vii, 248p., ref., ind. 23 cm x 15 cm - Health services management / edited by Chris Ham and Chris Heginbotham .
0335199666
anti marketing for health promotion
consumer research in healthcare
health care marketing
health maintenance organisations
health services, public management and users
marketing
medical care
post market system
preferred provider organisations
quality management and clinical governance
352.10688 / SHE
Responsive healthcare : marketing for a public service by Rod Sheaff - Buckingham: Open University Press 2002 - vii, 248p., ref., ind. 23 cm x 15 cm - Health services management / edited by Chris Ham and Chris Heginbotham .
0335199666
anti marketing for health promotion
consumer research in healthcare
health care marketing
health maintenance organisations
health services, public management and users
marketing
medical care
post market system
preferred provider organisations
quality management and clinical governance
352.10688 / SHE