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Consumer behaviour emerging practices and in marketing

Aagja, Jayesh (ed.)

Consumer behaviour emerging practices and in marketing - Ahmedabad: Institute of Management, Nirma University, 2013. - xv, 368p., ref. 24cm x 18 cm

ISBN: 9789350974117

Subjects--Topical Terms:
case study
consumer behaviour
marketing

Dewey Class. No.: 658.8342 / CON

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