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'Ad'apting to markets : repackaging commercials in Indian languages

Srinivas, Sunitha C.

'Ad'apting to markets : repackaging commercials in Indian languages by Sunitha Srinivas C - New Delhi: SAGE Publications India Private Limited 2015 - ix, 215p., bib., ind. 22 cm x 14 cm

ISBN: 9789351502401

Subjects--Topical Terms:
adapting to markets
advertising
illusion industry
India
language
localization
making sense
new media
psycholinguistics
social media
visual -linguistic
world advertising

Dewey Class. No.: 659.10954 / SRI

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