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Aaker on branding : 20 principles that drive success

Aaker, David A.

Aaker on branding : 20 principles that drive success by David A. Aaker - New Delhi: Sage Publication 2015 - xiv, 235p., ind. 21 cm x 14 cm

ISBN: 9789351503903

Subjects--Topical Terms:
brand name products
branding
economics
industrial management
marketing
product management

Dewey Class. No.: 658.827 / AAK

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