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Marketing management : Indian context, global perspective

Ramaswamy, V. S.

Marketing management : Indian context, global perspective by V. S. Ramaswamy and S. Namakumari - 6th ed. - New Delhi: Sage Publications India Pvt Ltd 2018 - xlvii, 798p., notes, bib, ind. 28 cm x 22 cm

ISBN: 9789352807383

Subjects--Topical Terms:
India
management
marketing
marketing fundamentals
marketing strategy

Dewey Class. No.: 658.802 / RAM

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