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The Media Book

Newbold, Chris (ed.)

The Media Book - 1st ed. - London: Arnold, 2002. - xiv, 445p., glos., ind. 24 cm x 17 cm

ISBN: 0340740485

Subjects--Topical Terms:
advertising and marketing
interactive electronic media
media industries
moving image
popular culture analysis
theory in media research
tools

Dewey Class. No.: 302.2 / MED

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