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Advertising, brands and consumer behaviour : the Indian context

Kumar, S. Ramesh

Advertising, brands and consumer behaviour : the Indian context by S. Ramesh Kumar and Anup Krishnamoorthy - New Delhi: Sage Publications 2020 - xiv, 266p., ref., ind. 24 cm x 18 cm

ISBN: 9789353883928

Subjects--Topical Terms:
advertising
consumer behaviour
India

Dewey Class. No.: 659.10954 / KUM

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